If youâ€™re a socially popular company, you need to deal with the good and the bad that comes with it.
Youâ€™ve opened a Twitter account for your business and you post a steady stream of content every day, but thereâ€™s hardly any excitement happening there.
Most companies have already started working full-time on holiday marketing strategies.
Why Google+? It has been around for a while, but until this year it was always hanging around the fringes and it wasnâ€™t â€˜thereâ€™ yet.