The law isn’t enough, it’s permission that counts
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email, text message or social post you send to someone who hasn’t given you their direct permission to contact them on the topic of the message.
But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.
What kind of email addresses and mobile numbers are OK to send to with Campaign On The Cloud?
To send messages to anyone using Campaign On The Cloud, you must have clearly obtained their permission. This could be done through:
Basically, you can only ever message anyone who has clearly given you permission to contact them specifically about the subject you’re contacting them about.
What kind of email addresses and mobile numbers are NOT OK to send to with Campaign On The Cloud?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear. By using Campaign On The Cloud, you agree not to import or send to any email address and mobile numbers which:
Sure, some of these people might have given you their email address, but what’s missing is your permission to email or text them with commercial messages. Blasting promotional emails or text messages to any of these people won’t be effective and will more than likely see your email and mobile number marked as spam by many of your recipients.
What content MUST I include in my email?
Every email you send using Campaign On The Cloud must include the following:
How we’ll know if you don’t have permission
Campaign On The Cloud has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here’s a few of them:
If we do discover that you’re emailing or texting people without their permission, we will terminate your account with Campaign On The Cloud immediately.
In the end, it’s really common sense. Take off your marketing hat and put yourself in your recipient’s shoes. If they don’t recognize who you are or aren’t interested in what you’re sending, they’ll think you’re a spammer. It’s that simple.
If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our abuse department at:
Campaign On The Cloud
65, Bethel Nagar Street,
Industrial Estate, Perungudi,
Chennai – 600096, TN, India
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