Ever since the emergence of social selling in this modern marketing, the term customer engagement has found a new definition. Many businesses have realized the true power of social media and the potential it has to engage with your customers.

While brands have various reasons to launch social media marketing campaigns, the main aim is to excel their counterparts and adopt all possible means to do so. B2B marketers these days use social media as a marketing tool to establish their brand identity and increase reach among the public.

Why is social media marketing so important? With effective planning, social media marketing can:

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